Website design - to be or not to be

Today one can occasionally hear an opinion that the main thing about a web-site is its reliability and clarity of presenting information, with minimal deviations from the set topic. Certainly, there is some truth in this. No superb design can improve incorrect operation of certain modules or of the entire system in general. It is even more so when faulty software jeopardizes its owners' commercial interests.

However, it is equally wrong to claim that certain categories of sites will not benefit from certain designer solutions. Since the ultimate consumers are people, they will evaluate not only technical characteristics, but also the outward appearance of the system. From the commercial standpoint design can be considered a means of visual advertising and as a demonstration of certain prestige.

General nature of the site should be considered in the process of design. Sites containing technical documentation should have an austere and ultimately easy-to-load design, the chosen colour spectrum should facilitate text processing and not distract attention. A well-chosen solution will not interfere with perception, but will also offer additional convenience of use.

Developing design of an informational site, containing large scope of information is about correctly combining separate blocks, convenience and accessibility of all information. Design elements can be more animated compared to the austere design of a technical information site.

A standard business solution stands somewhere in the golden middle between the two. Here everything should be in moderation. Cold and gloomy colours will discourage, gaudy colours will irritate. The colour spectrum, unless it is conditioned by company colours, should contain several colour of medium intensity. Original designer solutions will favourably shape overall site perception.

In regards to sites intended to make an impression, here everything will depend on the flight of creative fancy of a designer and artist. The emphasis here is not clarity and simplicity, but originality and style. Often design of such sites is combined with Flash-based solutions, imparting greater dynamics and interactiveness. Such sites frequently win various competitions and festivals, being not just a typical solution but a work of inspiration.

It only remains to be said that individual approach is required for each project, taking all features into consideration. A business site will be disadvantaged by making it look like a Christmas tree. A game portal will look unexciting with an austere and bleak design.

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